About Our Beds

About Our Beds

All of our beds are hand-built by craftsmen at the Deluxe Beds workshop in Huddersfield. We use only the finest component parts in our quality mattresses and divans.
Nicole 2000
Branding in the bed industry means higher prices, but not better beds. When you buy one of our beds you're not buying a branded product, you're getting something much better than that - VALUE FOR MONEY.
Our beds are constructed in exactly the same way as the big brands build theirs, and compared to some we use higher quality springs and better damask covers. And as we don't have expensive shops, and because our beds are delivered straight from the workshop to your door - our prices are much lower. Ask yourself this question - Why buy a brand name open coil bed, when, for the same money, you can buy a luxury pocket sprung bed from us? We want you to sleep in the finest bed your money can buy.

Our Springs

Nearly all beds built in the UK are based on a spring unit – either open coil or pocket spring.

Open Coil Springs

There are two types of open coil “Bonnell” springs that we use - 12.5 gauge (2.5mm thick wire springs) and 13.5 gauge (2.2mm thick). These are the gauges supplied by Agro - Europe's leading spring manufacturer. But BE CAREFUL as some bed companies use springs claiming to be 12.5, but use springs that are only 2.3mm thick. It is also important to know the number of springs within the spring unit of a bed.
Bonnell spring unit
Typically a double bed has 12x24 rows of springs. A King Size bed has 13x25 rows of springs. Agro – the company who supply our springs - use these numbers of springs as standard, but other companies may use less springs by making each spring wider in diameter – this makes them cheaper to make, but means they offer less support.

Pocket Springs

Pocket spring mattresses (PSM) offer greater lumbar support as there are more springs than in a Bonnell unit. In a PSM the springs are individually housed in fabric pockets and move independently – this means the springs only compress where a person lies, thus allowing for motion separation between the sides of the bed. So even if your partner is ten stone heavier and an erratic sleeper, they won't disrupt your night's slumber.
Pocket spring unit


There really is little variation in the fillings that go into modern mattresses – they are made up of insulator and comfort layers. Traditionally, insulator layers were made from coir (coconut) fibre, and cotton or wool/flock-type felts were used as comfort layers. But things have changed - these days most insulator layers are made up of thermally-bonded reclaimed felt, and polyester is predominantly used in comfort layers.
Some makers of expensive beds often describe polyester as “white fibres”, but don't be fooled, they mean polyester.
This means there is, despite what the big brands tell you, little difference between their expensive mattresses and those made by the smaller, less well known manufacturers – apart from higher prices!

Memory Foam

Memory foam products are used either as the primary component in a foam filled mattress or as a comfort layer in an open coil/pocket spring mattress.
Memory foam works by reacting to body heat and becoming soft – it then moulds and re-moulds to your body’s contours as you move about in bed. The real selling point for memory foam in beds is that it helps you to maintain the correct posture and allows your spine to align horizontally when lying on your side.
Temptations Memory 3000
Some people get too hot sleeping on memory foam in the hotter summer months. To combat this, we offer memory combinations with memory foam on one side of the mattress and a more traditional side with insulator and comfort layers which allow air to circulate through them. This will keep you comfortable all year round.


Most of our mattresses are upholstered in high quality damask covers that are traditionally woven and don't stretch in any direction - giving them a firmer feeling.
We also use two or four-way stretch knitted covers that provide a luxurious, softer feeling surface.

Mattress Construction

The way a mattress is constructed is of great importance to a buyer as it will give you a good idea about long it is likely to last.
One traditional method involves insulating layers being secured around the edge of the spring unit with staples on all 4 sides. The comfort layer and cover are then secured using tufts. This is still the best way of holding together all the constituent parts of a mattress securely.Tufting a mattress holds the top and bottom of a mattress together more tightly, making a quality mattress that is much more likely to hold its original thickness and not become flattened.
Some people, however, prefer sleeping on untufted mattresses and we offer a number of these mattresses within our range. A traditional method of constructing such a mattress involves quilting or sewing the insulating layer, comfort layer and cover together (often using a pattern). The insulating layer is then stapled on to the spring. This method also holds all the layers securely together and helps the mattress to retain its original thickness.
Another way of constructing a mattress without tufts involves gluing the layers together. This more modern technique produces a mattress with an entirely flat surface – there are no dips and troughs in the mattress surface caused by sewing or tufting. This method is commonly used in mattresses that contain layers of memory and reflex foam and those upholstered in micro-quilted fabric.
Another sign of quality when buying a mattress is a hand-stitched mattress border. For most manufacturers this technique – which gives a mattress improved edge-to-edge support - is usually reserved for only their most expensive beds. But at Purelybeds you'll find hand-stitched borders on some of our more modestly priced mattresses as well as our higher-end beds.